Tag Archives: Pricing

Small Business Marketing

Guerrilla Marketing I was doing some research today, and I came across the name of Jay Conrad Levinson, the author of the book Guerilla Marketing (1984), and the founder of the Guerilla Marketing movement. Unfortunately, Mr. Levinson, died in 2013. … Continue reading

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Apple had a good day, but I miss Steve Jobs

Fall 2013 Apple Launch 10/22/2013 – Apple launched the new iPad Air. Faster, lighter, and thinner than previous versions. Rather than designate this iPad 5, they chose to name it after the thin Macbook Air laptop. Along with the iPad … Continue reading

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Where JC Penney Went Wrong

Faulty Pricing Strategy Cost JC Penney Billions Former JC Penney CEO, Ron Johnson, implemented massive changes at JC Penney since taking over the helm in November 2011. But the change that led loyal customers to abandon JC Penney in droves … Continue reading

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JCPenney’s Failed Pricing Strategy to Change

JCP CEO Ron Johnson Changes Direction – Again Let the Sales Begin The biggest sale at JCPenney has been the 55% drop in the stock price since January 2012 when new CEO Ron Johnson rolled out an everyday low price … Continue reading

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Unauthorized Sellers Featured by Amazon

As Holiday season nears, battle with Amazon resellers looms. Recent figures show that 40% of Amazon.com unit sales come from third parties. That is, Amazon brokers the sales on its website, but the sales are actually made through a different … Continue reading

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Target joins Best Buy in fight against Amazon.com

Retailers to price match online pricing Target has announced a policy of price matching online retail prices during the holidays, joining Best Buy in an effort to win back sales from internet retailer Amazon.com. This is only the latest move … Continue reading

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Do you prefer A La Carte Pricing or All Inclusive?

Would you rather have your Jamaican “all included” vacation where all meals, drinks, even scuba diving, and golf are included in the price? Or, would you prefer to book your hotel, and pay for your meals, drinks, and activities as … Continue reading

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