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Tag Archives: JCPenney
Where JC Penney Went Wrong
Faulty Pricing Strategy Cost JC Penney Billions Former JC Penney CEO, Ron Johnson, implemented massive changes at JC Penney since taking over the helm in November 2011. But the change that led loyal customers to abandon JC Penney in droves … Continue reading
Saving JC Penney
5 Step Plan to Save JC Penney 1. √ Fire CEO Ron Johnson 2. √ Re-Hire previous CEO 3. √ Hire Blackstone to sort out financial options 4. ? Get customers back 5. ? Move forward In the last few … Continue reading
New JCP Ads During the Oscars
JCPenney's risky new ads at The Oscars Continuing to bleed cash quarter after quarter, JCPenney (JCP) embarked on a risky new advertising campaign at the 2013 Oscar Show. They had 6 new ads, including the premier 90 second Dear Dreamer … Continue reading
JCPenney’s Failed Pricing Strategy to Change
JCP CEO Ron Johnson Changes Direction – Again Let the Sales Begin The biggest sale at JCPenney has been the 55% drop in the stock price since January 2012 when new CEO Ron Johnson rolled out an everyday low price … Continue reading
Posted in Business
Tagged CEO, discounting, JCPenney, price, Prices, Pricing, retail, retailing
2 Comments
Is it too late for JCPenney?
Will new JCP mini-stores and a $10 gift make a difference? Despite a strong September for industry retail sales and somewhat optimistic forecasts, JCPenney's new strategy has failed to bring in consumers. Eschewing the successful promotional and heavy discount … Continue reading
J.C. Penney new retail strategy is missing something – customers
Having written a couple blogs regarding J.C. Penney's new retail strategy, I decided to do some empirical research and visit a couple of their stores. I felt well-versed on what they were trying to do, but wanted to see for … Continue reading
Posted in Business, Management
Tagged advertising, business, JCPenney, marketing, retailing
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Why JCPenney’s new business strategy is failing
JCPenney recently announced a bold new everyday low pricing strategy, greatly reducing the number of sales events and specials in its stores. They heavily promoted their new approach as a more rational business model and a better deal for the … Continue reading
Posted in Business, Management
Tagged Apple, JCPenney, Kohls, Macys, Nordstroms, retailing
1 Comment