Tag Archives: JCP

Where JC Penney Went Wrong

Faulty Pricing Strategy Cost JC Penney Billions Former JC Penney CEO, Ron Johnson, implemented massive changes at JC Penney since taking over the helm in November 2011. But the change that led loyal customers to abandon JC Penney in droves … Continue reading

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Saving JC Penney

5 Step Plan to Save JC Penney 1. √ Fire CEO Ron Johnson 2. √ Re-Hire previous CEO 3. √ Hire Blackstone to sort out financial options 4. ? Get customers back 5. ? Move forward In the last few … Continue reading

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New JCP Ads During the Oscars

JCPenney's risky new ads at The Oscars Continuing to bleed cash quarter after quarter, JCPenney (JCP) embarked on a risky new advertising campaign at the 2013 Oscar Show. They had 6 new ads, including the premier 90 second Dear Dreamer … Continue reading

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