Tag Archives: discounting

Where JC Penney Went Wrong

Faulty Pricing Strategy Cost JC Penney Billions Former JC Penney CEO, Ron Johnson, implemented massive changes at JC Penney since taking over the helm in November 2011. But the change that led loyal customers to abandon JC Penney in droves … Continue reading

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Saving JC Penney

5 Step Plan to Save JC Penney 1. √ Fire CEO Ron Johnson 2. √ Re-Hire previous CEO 3. √ Hire Blackstone to sort out financial options 4. ? Get customers back 5. ? Move forward In the last few … Continue reading

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JCPenney’s Failed Pricing Strategy to Change

JCP CEO Ron Johnson Changes Direction – Again Let the Sales Begin The biggest sale at JCPenney has been the 55% drop in the stock price since January 2012 when new CEO Ron Johnson rolled out an everyday low price … Continue reading

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