Tag Archives: costs

Measuring a Training Meeting’s Value

Training measurement from the ground up. Using Kirkpatrick's four levels of evaluation Marketing departments have a host of metrics that they can use to justify the effectiveness of their advertising for a brand, a product launch, or even an individual … Continue reading

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When cost cutting backfires.

An article by James Surowiecki in this week’s New Yorker Magazine highlights the problems with excessive cost-cutting by retailers. In the drive to keep labor costs low evidence shows that retailers often hire too few salespeople and pay them too … Continue reading

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