Category Archives: Marketing

Marketing

Remembering Newton, Iowa

Posted on July 30, 2020 by Art Johnson

I spent a number of years working for a local Phoenix appliance distributor, selling major appliances to home builders. Later in my career, I went to work for the Maytag Company to help them get new business for their Maytag, … Continue reading →

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When to buy Christmas presents

Posted on November 28, 2014 by Art Johnson

Black Friday not always best for Christmas purchases. It’s nice to brag about the killer price you got by shopping a midnight Black Friday sale, and while that is great news when factual, the truth is that today’s Black Friday … Continue reading →

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Beverage Dispensers for the Home

Posted on November 19, 2014 by Art Johnson

We've Come a Long Way Baby From Maytag's Skybox to the Dacor Wine Station Launched somewhere around 2003-2004, the Maytag Skybox home beverage dispenser could dispense either bottles or cans. With a distinct sports theme (you could order panels for … Continue reading →

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Small Business Marketing

Posted on November 9, 2014 by Art Johnson

Guerrilla Marketing I was doing some research today, and I came across the name of Jay Conrad Levinson, the author of the book Guerilla Marketing (1984), and the founder of the Guerilla Marketing movement. Unfortunately, Mr. Levinson, died in 2013. … Continue reading →

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