…Doing the same thing over and over and expecting different results. After over thirty years in this business it amazes me to see big companies repeat their mistakes. One thing I’ve never understood is how they can identify a problem, for example low sales volume, and then apply a remedy that makes the problem worse, for example reduce the sales force.
If you throw a rock into a lake, you’ll discover that it doesn’t float. If you throw a smaller rock into the lake do you then expect that it will float?